About me
Personal Profile
Innovative and results-driven creative industry professional with 13 years of progressive experience across Graphic Design, Motion Graphics & Video Production, Content Writing, and Web Design & Development. Adept at leading multidisciplinary creative teams, driving brand vision, and delivering high-impact solutions that align with business objectives.
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Proven track record of managing, mentoring, and inspiring creative teams of up to 20 members.
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Expertise in conceptualising and executing 360° creative campaigns across digital and print platforms.
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Strong leadership and project management skills with a strategic mindset to translate ideas into compelling visual and verbal communication.
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Highly collaborative, with excellent communication skills and a talent for aligning stakeholders and creative talent around a unified vision.
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Passionate about innovation, storytelling, and elevating brand experiences through thoughtful design and execution.
Now seeking a dynamic and challenging leadership role as a Creative Director or Creative Manager to contribute strategic direction, foster creative excellence, and drive meaningful brand impact.
Work Experience
Jan 2022 - Jul 2023
Logicserve Digital Pvt. Ltd.
Mumbai
Creative Group Head - Art
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Creative Leadership & Mentorship: Led a 12-member team, recruited talent, and mentored them to deliver high-quality, detail-oriented work.
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Client & Strategy Collaboration: Acted as a bridge between clients and the creative team, contributing to strategic brainstorming and pitch development.
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Media & Brand Execution: Delivered impactful creative strategies across digital, print, and UI/UX, ensuring effective brand communication.
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Multi-Brand Experience: Worked on campaigns, scripts, and pitches for top brands like TATA AIA, HDFC, Canon, Casio, G-Shock, Haldiram's, and more.
Jan 2018 - Oct 2021
A.S.A. Ventures
Dubai, UAE
Media Production Head
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Vertical & Team Management: Led both graphic and video teams, overseeing tools, task allocation, and creative hiring for a venture capital firm.
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Creative Strategy & Execution: Partnered with marketing to develop and deliver creative campaigns for startup branding and growth.
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Multi-Platform Content Creation: Produced diverse assets across social media, print, digital, web/app design, and TV commercials.
Jun 2015 - Oct 2017
CampHire
Mumbai
Sr. Visualiser / Video Production Specialist
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Creative Team Leadership: Managed a team of four, handling web ads, packaging, testimonial shoots, and occasional TVCs.
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Brand & Content Work: Collaborated with brands like Asian Paints and Eureka Forbes; also wrote ad scripts, highlighting creative versatility.
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Training & Mentorship: Conducted targeted training sessions and regularly reviewed team performance to support skill growth.
Feb 2014 - Feb 2015
Experian
Mumbai
Sr. Visualiser
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Emailer & Ad Design Expertise: Created design strategies for top brands like TATA Docomo, Make My Trip, and Mailchimp, with a focus on interactive visuals.
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Team & Process Management: Led two team members and developed SOPs and guidelines for onboarding and creative consistency.
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Training & Innovation: Conducted monthly training sessions and introduced new tools to boost design quality and team skills.
July 2023 - Current
Knoxx Business Group Pty Ltd
New South Wales, Australia (Working Remotely From India)
Creative Head
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Brand & Design Leadership: Built the full brand identity for Knoxx Foods, leading all creative work across packaging, digital platforms, print materials, and marketing.
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Team Management: Guided a creative team of designers, writers, and video editors, ensuring all projects were delivered on time and met high standards.
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Working with Other Teams: Closely worked with product and sales teams to turn complex product details into simple, clear, and attractive messages for customers.
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Launched Kooka AI: Created Kooka, a friendly AI chatbot that helps customers learn about products, the first of its kind in the food ingredient industry.
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Improved Company Culture: Started the “Bound to Win” internal campaign and helped redesign the career page to boost team motivation and attract new talent.
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Website Restructuring & Redesign: Planned and led the complete redesign of the Knoxx Foods website, from structure and content to visuals and user experience, to make it more modern, easy to use, and aligned with B2B goals.
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Podcast Ideation & Execution: Created and launched a podcast series that features top chefs from Australia, highlighting their journey and connecting their stories with Knoxx’s brand purpose. Managed the full process from concept to production.
Education
2009 - 2012
Mumbai University
Bachelor of Science - Information Technology
Certifications
2023 - 2012
MICA (Upgrad)
Digital Marketing and Brand Communications
2021 - 2026
Advanced Google Analytics
Google Analytics Academy
2021 - 2026
Google Analytics Individual Qualification
Google Skillshop
2021 - 2026
The Fundamentals of Digital Marketing
Google: Digital Unlocked
2021 - 2026
Google Ads - Display
Google Skillshop
Awards & achievements
2022
Clio Network
Mumbai
We spearheaded the 'Teacher's Day' Campaign for Lighthouse Learning Group, crafting the script myself and rallying our entire team's dedication. Our efforts garnered attention as we were featured on 'ADs of the World'. The icing on the cake? Our video hit a whopping 1 million organic views on YouTube within weeks. The ripple effect of this success was evident in our business growth too—we proudly added three more school brands from the 'Lighthouse Learning Group' to our portfolio. It was a win on multiple fronts: recognition, outreach, and business expansion.
2022
Goa Fest
Goa
The ABBYs
We won 2 Abby Awards for our Canon and Euro Kids Campaigns! It was a huge moment for my team and me because these awards are really important in the world of advertising in India. And you know what's even cooler? The big boss from Canon, the CEO, came all the way to India just to check out our work! He said our campaign here was even better than what they did in Japan. That felt incredible!
Canon Campaign Video Highlight: youtube.com/watch?v=5QoVTI…
Euro Kids Campaign Video Highlight: youtube.com/watch?v=Dc36Hw…
2015
International Film Festivals
Goa & Noida
Best Cinematography and Best Editing
I created a little movie called 'Mumbai with Love' and took it to lots of festivals. Surprisingly, I won awards for it! At the Goa International Film Festival, I got the Best Cinematography award, and at the Noida International Film Festival, I got the Best Editor award. These wins actually helped kickstart my career in video production. It was like these awards opened a big door for me to step into the world of making videos professionally.
2012
Mumbai University
Mumbai
Best Actor
While I was in college, I joined a theater group. I was lucky to have a great teacher from NSD who taught me a lot about acting. With his help, I took part in competitions and actually won quite a few. But the coolest thing was winning the 'Best Actor' award at the Mumbai University Youth Festival two times in a row. Those times on stage, learning and performing, were the best part of my college days.
